Build what users actually need.
Meraki Group embeds product thinking into your organisation â€" from user research and prioritisation to prototype validation and analytics. We make sure every feature earns its place on the roadmap.
What we deliver
End-to-end product discipline â€" from the first user interview to the analytics event that tells you it worked.
User Research & Interviews
Structured interviews, contextual enquiry, and synthesis sessions that surface the real problems behind user complaints. We document findings in shareable artefacts your whole team can act on.
Problem Framing & Product Strategy
We translate research findings into clear problem statements, opportunity spaces, and strategic bets. Your team leaves with a shared understanding of what to build and, crucially, what not to.
Feature Prioritisation (RICE & MoSCoW)
Backlog grooming using RICE scoring and MoSCoW frameworks to ensure engineering effort flows to the highest-impact work. No more "the CEO wants this" as a prioritisation method.
Roadmapping
Outcome-based product roadmaps with clear milestones, dependencies, and success metrics. Built for alignment across product, engineering, and leadership â€" not just project tracking.
Wireframing & Prototype Validation
Low and mid-fidelity prototypes in Figma tested with real users before a single line of production code is written. We kill bad ideas cheaply so you can invest in the right ones.
Analytics Instrumentation
Event taxonomy design, Mixpanel or Amplitude setup, and funnel configuration so you can measure retention, activation, and conversion from the moment you ship â€" not six months later.
How we work
A four-phase engagement that turns ambiguity into a validated, instrumented product in weeks â€" not quarters.
Discovery & Research
We run structured user interviews, review existing data, map the competitive landscape, and audit your current product for usability and retention signals. You get a clear picture of where value is being created â€" and destroyed.
Problem Framing & Prioritisation
Raw research becomes ranked opportunity areas. We facilitate a prioritisation workshop using RICE or MoSCoW to align stakeholders on what matters most, and document the reasoning so decisions are revisitable.
Prototype & Validate
High-priority solutions go into Figma as testable prototypes within days, not weeks. We run moderated usability sessions with target users and iterate until core flows are validated before handoff to engineering.
Build & Instrument
We stay embedded through the build phase â€" writing acceptance criteria, reviewing implementations against the design, and ensuring analytics instrumentation is in place so the first release generates learning, not just revenue.
Tools & platforms
The product craft stack â€" chosen for speed of insight, not for badges on a website.
This is right for you if…
You have shipped features that nobody uses and are now unsure whether your roadmap is solving real problems or just keeping the team busy.
Your team has more ideas than it has engineering capacity, and every sprint planning meeting turns into a negotiation rather than a decision.
You are preparing for a Series A and need a clean, evidence-backed product narrative â€" not a list of features, but a coherent story of user value and growth levers.
Stop shipping guesses. Start shipping evidence.
Let us run a discovery sprint on your biggest product question. You will have a validated prototype and a prioritised roadmap before the month is out.
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